Our Brand Philosophy
At Innourish, we believe that skincare should be honest, effective, and deeply intentional. Our philosophy is rooted in uncompromising values:
1. Integrity Over Hype : We don’t cut corners — not in our formulations, not in our ethics. Even if an ingredient is trending or helps boost sales, we leave it out if it’s not good for your skin in the long run. That’s why you’ll never find artificial fragrances, silicones, SLS or alcohols in our products. We’re here to do what’s best for your skin — even if it’s not the easiest path commercially.
2. Science-Backed Efficacy : Every ingredient in our formulas has a purpose — no fluff, no fillers. We’ve focused extensively on R&D to ensure our actives work not only individually, but also synergistically. Our formulations are backed by science, research, and a deep understanding of what our skin actually needs — for real, visible results.
3. Built for South Asian Skin : South Asian skin has its own challenges — from hyperpigmentation and scarring to excess oil, larger pores and unique climatic and environmental factors. Yet it remains one of the most overlooked and underserved skin types in the global skincare industry. Innourish is proudly formulated for our skin and our climate, addressing concerns that generic products often ignore.
Founder's Note
Skincare has always been deeply personal for me. I grew up struggling with acne, hyperpigmentation, oiliness, and stubborn marks — issues that took a toll on my self-confidence.
At 15, I began my skincare journey — not as a founder, but as a frustrated consumer. I tried countless products and complicated routines, but nothing worked. Most formulas weren’t designed for Indian skin or climate. They were full of fillers, trendy actives in tiny doses, or harmful ingredients in beautiful packaging.
So I dug deep — spoke to dermatologists, studied formulations, read clinical research, and discovered what truly works. I learned that what feels good isn’t always good for the skin. Artificial fragrances, silicones, alcohols and SLS were often causing more harm than help.
That’s why I created Innourish — to simplify skincare, cut through the noise, and bring integrity back into the industry. I’ve personally been involved in every step of R&D — selecting ingredients with purpose, rejecting anything that doesn’t serve the skin, and formulating for real results, especially for South Asian skin which is too often overlooked.