Skincare Made for Indian Skin — Why It Matters

When it comes to skincare, one size doesn’t fit all — especially not when most global formulations are created for Western skin types. Indian skin is different, and here’s how:

• Higher melanin content

• More prone to hyperpigmentation and scarring

• Larger pores and higher oil production

• Longer healing times

These factors make South Asian skin more sensitive to certain ingredients and more susceptible to environmental damage, including sun exposure and pollution.

That’s why we built Innourish™ around the unique biology of Indian skin. We’ve carefully selected each ingredient in our flagship Morning Vitamin Smoothie to address common concerns like uneven skin tone, excess oil, acne scars, and dullness — all without causing irritation.

Our serum includes alpha arbutin, which gently fades pigmentation without triggering melanin overproduction; niacinamide, to reduce pores and oiliness; and SPF 30, to protect against sun damage — something Indian skin is especially sensitive to.

Unlike brands that adapt existing Western formulas, Innourish is made in India, for Indian skin, using globally validated, clean ingredients.

Because when you understand your skin, you treat it better — and that’s what we’re here to help you do.